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Headings & copy

A standard typographic hierarchy for structuring your webpages.

The entire typographic grid is based on two Less variables in our preboot.less file: @basefont and @baseline. The first is the base font-size used throughout and the second is the base line-height.

We use those variables, and some math, to create the margins, paddings, and line-heights of all our type and more.

h1. Heading 1

h2. Heading 2

h3. Heading 3

h4. Heading 4

h5. Heading 5
h6. Heading 6

Example paragraph

Nullam quis risus eget urna mollis ornare vel eu leo. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam id dolor id nibh ultricies vehicula ut id elit.

Example heading Has sub-heading…

Misc. elements

Using emphasis, addresses, & abbreviations

<strong> <em> <address> <abbr>

When to use

Emphasis tags (<strong> and <em>) should be used to indicate additional importance or emphasis of a word or phrase relative to its surrounding copy. Use <strong> for importance and <em> for stress emphasis.

Emphasis in a paragraph

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Maecenas faucibus mollis interdum. Nulla vitae elit libero, a pharetra augue.

Note: It's still okay to use <b> and <i> tags in HTML5 and they don't have to be styled bold and italic, respectively (although if there is a more semantic element, use it). <b> is meant to highlight words or phrases without conveying additional importance, while <i> is mostly for voice, technical terms, etc.

Addresses

The <address> element is used for contact information for its nearest ancestor, or the entire body of work. Here’s how it looks:

Twitter, Inc.
795 Folsom Ave, Suite 600
San Francisco, CA 94107
P: (123) 456-7890

Note: Each line in an <address> must end with a line-break (<br />) or be wrapped in a block-level tag (e.g., <p>) to properly structure the content.

Abbreviations

For abbreviations and acronyms, use the <abbr> tag (<acronym> is deprecated in HTML5). Put the shorthand form within the tag and set a title for the complete name.

Blockquotes

<blockquote> <p> <small>

How to quote

To include a blockquote, wrap <blockquote> around <p> and <small> tags. Use the <small> element to cite your source and you'll get an em dash &mdash; before it.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

Dr. Julius Hibbert

Lists

Unordered <ul>

  • Lorem ipsum dolor sit amet
  • Consectetur adipiscing elit
  • Integer molestie lorem at massa
  • Facilisis in pretium nisl aliquet
  • Nulla volutpat aliquam velit
    • Phasellus iaculis neque
    • Purus sodales ultricies
    • Vestibulum laoreet porttitor sem
    • Ac tristique libero volutpat at
  • Faucibus porta lacus fringilla vel
  • Aenean sit amet erat nunc
  • Eget porttitor lorem

Unstyled <ul.unstyled>

  • Lorem ipsum dolor sit amet
  • Consectetur adipiscing elit
  • Integer molestie lorem at massa
  • Facilisis in pretium nisl aliquet
  • Nulla volutpat aliquam velit
    • Phasellus iaculis neque
    • Purus sodales ultricies
    • Vestibulum laoreet porttitor sem
    • Ac tristique libero volutpat at
  • Faucibus porta lacus fringilla vel
  • Aenean sit amet erat nunc
  • Eget porttitor lorem

Ordered <ol>

  1. Lorem ipsum dolor sit amet
  2. Consectetur adipiscing elit
  3. Integer molestie lorem at massa
  4. Facilisis in pretium nisl aliquet
  5. Nulla volutpat aliquam velit
  6. Faucibus porta lacus fringilla vel
  7. Aenean sit amet erat nunc
  8. Eget porttitor lorem

Description dl

Description lists
A description list is perfect for defining terms.
Euismod
Vestibulum id ligula porta felis euismod semper eget lacinia odio sem nec elit.
Donec id elit non mi porta gravida at eget metus.
Malesuada porta
Etiam porta sem malesuada magna mollis euismod.

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